Company boilerplate
Copy-paste the version that fits your word count. All versions are factually accurate as of April 2026.
One-line (25 words)
25 words
SteadGrow is an Australian weather-smart plant care app that combines AI plant identification with Bureau of Meteorology data to deliver care advice matched to your local conditions.
Short (under 160 characters)
159 chars
SteadGrow checks your local Australian weather before telling you what to do with your plants. AI plant ID, BOM-powered care schedules, no hidden fees.
Medium (75 words)
75 words
SteadGrow is a weather-smart plant care app built in Australia for Australian gardeners. It combines AI plant identification with live Bureau of Meteorology data so care advice — when to water, prune, feed, or protect plants from frost — matches the real conditions in your garden this week, not a generic schedule. The app launches with a free tier, one-tap cancellation of any future paid plan, and zero third-party ad trackers.
Long (approx. 150 words)
150 words
SteadGrow is an Australian-built plant care app that replaces generic watering schedules with care advice tuned to local weather. It uses AI plant identification to recognise plants from a single photo, diagnoses disease and pest damage, flags toxicity to pets and children, and then pairs that identification with live Bureau of Meteorology weather feeds to adjust watering, feeding, pruning, and frost-protection recommendations. The app includes property zone mapping (sun, shade, microclimates), a catalog of 159 Australian plants at launch, companion-planting guidance, and photo journals for growth tracking. SteadGrow was founded by Brendan Turbit, an Australian gardener who grew frustrated with plant apps that ignored local conditions, couldn't map a real property, and pushed subscriptions before users had tried the product. It launches with a transparent, free-first pricing model, no credit card required, and zero third-party ad trackers.
Tagline options
- Your garden knows the weather. Now your app does too.
- Weather-smart plant care, built for Australian gardens.
- Plant care that actually checks the forecast first.
Founder bio — Brendan Turbit
Short (30 words)
30 words
Brendan Turbit is an Australian gardener and the founder of SteadGrow, a weather-smart plant care app he built after being frustrated by apps that ignored local growing conditions.
Medium (75 words)
75 words
Brendan Turbit is an Australian gardener and the founder of SteadGrow. He built SteadGrow after being frustrated with plant-care apps that ignored local weather, couldn't map a real property, and pushed subscriptions before users had tried the product. SteadGrow is his attempt to build a plant app for gardeners who actually grow things: weather-aware, location-specific, privacy-first, and honest about pricing.
Long (150 words)
150 words
Brendan Turbit is an Australian gardener and the founder of SteadGrow. He started building SteadGrow after a run of bad experiences with plant-care apps — apps that told him to water his tomatoes on a Tuesday when it had been raining all week, apps that couldn't tell him where shade fell on his own property, and apps that demanded a credit card before he could even try the product. SteadGrow is his direct response: a plant app that checks the Bureau of Meteorology forecast before giving advice, maps properties by sun and microclimate, and charges nothing by default. Brendan builds and writes from an Australian garden; the app is designed around the conditions he actually grows in, and extended to cover every Australian climate zone from tropical Queensland to cool-temperate Tasmania.
Founder quotes — on the record
Direct-attribution quotes from Brendan Turbit, suitable for inclusion in articles without a separate interview. If you'd like a custom quote for a specific angle, email hello@steadgrow.com.
"I got sick of apps telling me to water my tomatoes on a Tuesday when it had been pouring rain all week. So I built something that actually checks the weather first."
"The plant app market is full of software optimised to extract a subscription before you've tried the product. SteadGrow is the opposite of that — the free tier is actually free, there's no credit card to start, and cancelling takes one tap."
"Australian growing conditions are unique — we have five climate zones across one country, from tropical Cairns to cool-temperate Tasmania. Generic plant apps built for northern-hemisphere users can't handle that. SteadGrow is built around it from day one."
"The goal is fewer dead plants, less guesswork, and an app that respects your time and your wallet. That's a low bar in this category, and we're happy to set it."
Logos & visual assets
Download originals below. SVG is vector; use it for anything that might be scaled. PNG versions on request.
Need additional formats — PNG at specific dimensions, transparent backgrounds, alternate color treatments, or high-resolution screenshots for feature reviews? Email hello@steadgrow.com and we'll send within one business day.
Logo usage guidelines
Short version: use the logo in editorial and review contexts; don't modify it; don't imply endorsement.
Allowed
- Editorial articles, reviews, podcasts, and news coverage about SteadGrow
- Listicles and comparison posts (e.g., "best plant-care apps for Australia")
- Course materials, conference slides, and educational content referencing SteadGrow
- Partner pages when we've agreed to a partnership in writing
Not allowed
- Altering the logo's shape, color, or proportions (stretching, re-coloring, adding effects)
- Implying endorsement, partnership, or official status without written agreement
- Combining the logo with other marks to create a new composite mark
- Using the logo on merchandise, NFTs, or for commercial resale
Minimum size & clear space
Minimum height 24 pixels on screen; leave at least 1/4 of the logo's height as clear space on all sides.
